Diet Plans @ Diet-Info.org

McDonalds which of late was facing lot of flak over the obesity found in American children in general and for promoting an unhealthy diet regime among the children. A slew of obesity lawsuits and an attraction for criticism that fast food is unhealthy, has forced McDonald’s to launch a marketing blitz to address health issues head-on and tout new diet-conscious options at its outlets.

In April 1994, McDonalds outlined plans to introduce the “Go Active!” meals for grown-ups at all 13,500 of its U.S. restaurants by May 6 along with other steps designed to make its fare – and its image – more healthy.

Way back in June 1993, as part of its eat healthy campaign, McDonalds has said that it will roll out healthier choices in its Happy Meals for kids nationwide, such as the option to substitute apple slices and juice for fries and a soft drink.

As part of its campaign McDonalds will also distribute brochures telling customers how to modify their McDonald’s orders for lower fat, calories and carbohydrates, such as by skipping the cheese or bun. The promotion has been employed at its New York-region restaurants since January.

Also on offer will be lowfat salad dressing, a fourth variety of salad, and nutrition information on Happy Meal packages starting in test markets. The company said the steps come in response to a call by the U.S. Department of Health and Human Services this year for the private sector to help fight obesity.

To promote its low carb menu McDonalds has signed up fitness whiz Bob Greene to showcase its healthy-lifestyle campaign. Greene’s tips promoting walking will be included in a pamphlet with adult Happy Meals. McDonalds has taken a giant step in the right direction but still there are lots of people who are still skeptical and think the burger giant should have done more to promote a healthy eating habit.